近年来,王老吉以“吉文化”为核心,创造性地以定制罐作为“吉文化”的载体,不断探索新营销、新业务模式,借助数字化技术,推出姓氏罐、吉庆罐、吉言罐等定制罐产品,还将“一罐一码”技术应用到刺柠吉产品上,既契合…
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